2P1 Rami - IDENT from Long Road Applied Media Diploma on Vimeo.

Making this Ident I really wanted to explore Photoshop and final cut.
I choose the 'I' in bold because i want it to stand out not just the words or the images but in some shape or form, also because my logo is called 'eye ver' I knew that i had to have some image with eye but i wasn't sure how to represent that in the logo.

 I did some research and got some ideas form the internet and at home I started sketching how I wanted my logo to look like but I wasn't still sure I wanted it to end up as a finish product until i started using Photoshop and some of my ideas are now little bit different because I found out that I could do more things that I wanted online rather than trying to figure out how to show it in my own way.

I used the eye because i wanted it to give the logo a dramatic affect and i choose a slightly darker one  this is because I wanted the eye to have more power in the logo than any other words in the logo, it's also important because is the only image in the logo so audience get's the logo strait away and understand what is it about.

The word 'ver' means 'see' and I choose this word because it's questionable one and the logo is quite mysterious and dramatic so the audience get's the clue from the image but the word makes them wonder and question also makes them want to find out more about it.

The music gives the logo dramatic affect because it's very dark and the drum beat suits helps to suit the logo and make it feel like as if something is about happen.